Eight or nine years back, the idea of starting a clothing brand was already in my mind. But the vision wasn’t clear. I didn’t know what kind of brand it should be, who it should be for, or what story it should carry. All I knew was that it had to mean something more than just fabric and fashion.
Years later, while creating content around MMA a passion I’ve carried for years the picture became clear. I realized that MMA, and life itself, are built on one driving force: obsession. Whether it’s training, fighting, studying, building, or chasing a dream, obsession is what fuels us. That’s when Keeda was born.
In India, we’ve had clothing, but never a true lifestyle brand that connects with the mindset of being obsessed. Keeda is here to change that.
The name comes from a phrase we all use: ‘andar ka keeda.’ That restless drive. That unstoppable itch. That obsession. Keeda isn’t just for fighters it’s for anyone obsessed with their craft. Whether it’s MMA, the gym, sports, art, studies, or any passion… if that fire doesn’t let you rest, that’s your keeda.
Our purpose is simple: to create more than clothing. We want you to feel like you’re wearing your passion, not just a T-shirt. Every design is built around one theme: obsession. Fashion meets passion. Style meets story.
This is just the beginning. Keeda isn’t here to sell products. Keeda is here to build a movement. Welcome to the Keeda family. Fuel your obsession today.
Welcome to the Keeda family. Fuel your obsession today!