The front features the phrase “I’m Not Talented, I’m Obsessed,” highlighting Conor's belief that obsession surpasses raw talent. The back displays a crowned gorilla, symbolising strength and aggression in the octagon, its open mouth delivering a powerful war cry. The crown, painted in blood-red and gold, represents sacrifice and glory. With bold contrasts of red, yellow, and black, the artwork reflects McGregor’s fearless persona and tells a story of obsession transforming into dominance, showcasing the king forged by battle.